​Email Forwarding: Definition & Purpose

Email forwarding is a useful tool to organize and protect the messages sent to your business (domain).

Email Forwarding: Definition

Email forwarding, talking on a domain level, is the action of automatically redirecting all emails from one email address to a different one. Email forwarding allows you to set a rule for your domain’s email addresses, to send all the messages they receive to the specific email address you prefer.

How email forwards work?

For instance, let’s think you want to follow up directly on every single email sent to your Sales team looking for potential new clients. You can set a rule for all the messages sent to your domain’s email address: salescontact@mydomain.com, to be forwarded to your richard@yahoo.com.

It is a simple action but a very useful one. Besides, it is flexible, meaning you can use it to redirect emails from a single email address to a different one but also from multiple email addresses to that email address in which you prefer to concentrate all the messages. And you can configure it permanently or only temporarily, based on your needs.

One important note. Domain-level email forwarding redirects emails from the address or addresses you decide to another email address you establish, and that is it! Don’t expect it to send any type of message to the sender in this case. It is not its function.

Email Forwarding: Purpose

Email forwarding can be used for different purposes. Let’s see some of the most common.

  • Suppose you own, or you are responsible for more than one domain, and it suits your organization. In that case, you could use email forwarding to redirect important emails from all domains to a specific email address. You could check all the messages in a single place. You won’t have to manage all the different users and passwords to access, log in and log out in every domain whenever you need to read, answer or look for messages.
  • People quit their jobs, and companies need to hire new people. As a part of the leaving process of the employee, companies can use email forwarding to redirect emails sent to him or her, to another email address. This way, the information won’t be lost. If someone in the company or a new teammate has to check a previous deal or follow up on new ones, information will be available.
  • Different situations can cause domain migration. Maybe you have to cut expenses, so you migrate to a cheaper domain. Or your company merges with a big one. In any case, it gets vital to protect communication with your clients. Constant clients can easily be aware of the change, but you don’t want to miss the others. Using domain forwarding, you can redirect emails from the former email address to the new one (new domain) and keep in touch with your clients.


Email forwarding is a helpful tool you could need at any moment. Better to get familiar with its definition and purpose now.

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